Outdoor
Billboard
Realização do outdoor conceituado pelo artista plástico Vanderlei Lopes.
Fizemos uma releitura dos Outdoors em beira de rodovias, para recria-los dentro do espaço da galeria de arte. Embora tenha seu tamanho reduzido, o Outdoor ainda representa sua magnitude ao passo que toma o espaço do visitante na exposição, colocando-se como um obstáculo na passagem.
O maior desafio, entretanto, foi criar o recorte no Outdoor com a parede existente da galeria. Através de um projeto bem planejado, construído em madeira Pinus e chapas de MDF, conseguimos definir e executar o desenho com exatidão.
O Outdoor faz parte da exposição “Milagre”, na Galeria Marília Razuk entre os dias 18/11/16 e 11/02/2017
Materialization of the billboard conceptualized by artist Vanderlei Lopes.
We did a reinterpretation of highways billboards, to recreate them within the showroom. Although its smaller than actual billboards, this one still represents its magnitude while it's an obstacle in visitor's way.
The biggest challenge, however, was to create a cut in the billboard, with the existing gallery wall. Through a well-planned project, built in Pinus wood and MDF sheets, we were able to define and execute this design accurately. The Outdoor is part of the exhibition "Miracle", in Marília Razuk Art Gallery between 11/18/2016 and 02/11/2017
We did a reinterpretation of highways billboards, to recreate them within the showroom. Although its smaller than actual billboards, this one still represents its magnitude while it's an obstacle in visitor's way.
The biggest challenge, however, was to create a cut in the billboard, with the existing gallery wall. Through a well-planned project, built in Pinus wood and MDF sheets, we were able to define and execute this design accurately. The Outdoor is part of the exhibition "Miracle", in Marília Razuk Art Gallery between 11/18/2016 and 02/11/2017
Foto: Everton Ballardin
Foto: Everton Ballardin
